Jim Collins, in his book BE 2.0, explains how purpose and mission are important to companies. To help explain this, he uses the metaphor of crossing a mountain range and seeing a star on the horizon. Your purpose is to reach the spot on the horizon below the star. The current mission is climbing up the mountain you’re on. The next mission is climbing up the next mountain and so forth in order to get closer to the spot on the horizon. You will have many missions, and may never ...
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We're happy to share that Halcyon Days has joined Bridge as a Smart Brand. Please find the press release below.
For Immediate Release
Halcyon Days Partners with Bridge
English luxury lifestyle brand joins the e-commerce community to support U.S. retailer base
March 30, 2020
New York, NY — Halcyon Days, a designer of English handcrafted and manufactured luxury goods, has joined an online sales platform to help its authorized retailers increase sales.
&...
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Juliska Partners with Bridge Catalog
Bridge Catalog supports indie retailers
March 26, 2018, Jaclyn Turner
NEW YORK— Premium tableware and home décor designer Juliska will partner with Bridge, an ecommerce platform, beginning May 1 to help authorized retailers increase their sales.
Bridge considers itself as Dropbox meeting Amazon meeting Facebook.
Beginning May 1st, 2018, the New York-based company will use Bridge, an e-commerce platform, to display more of its products via its retailersβ websites and gift registries.
Today's Times shares Best Buy's tips for beating Amazon: 1. Match Amazon's prices. 2. Add human interaction wherever possible. Best Buy even added an in-home installation team. 3. Use your physical store to allow pick ups. Keep inventory of your store on your site. 4. Suffer quietly. Don't announce pains and cost cutting. Look for ways to cut costs and do so without fanfare.
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August 13, 2017
August 13, 2017
Laura, who owns Ivy House in Texas, will save $7,000 in credit card fees this year. That's enough to take her family to Italy on vacation or buy five Apple computers for her staff.
How did she save this money? Laura asked me to review her credit card statements. I found that the credit card processor was charging her too much.
I then showed Laura that she could save $7,000 per year if she moved to Bridgeβs processing. She gets the same or better in-store processing services and saves $7,000.
A retailer in Massachusetts today told us how much they lost by joining Shoptiques. The retailer Fabvilla paid Shoptiques approximately $1,000 to join and got less than $50 in sales.
Bhawana Chitkara, the owner of FabVilla, said about Shoptiques:
"I got very little in return for spending $1,000 to join. Shoptiques is a scam. Small businesses get lost on Shoptiques. I want to save other businesses from getting trapped like we did."
You may ask: why does Bridge share this? ...
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September 14, 2008
September 14, 2008
ROI on Digital Trounces Magazines by 'Factor of 2', also?
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
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